Your Wealth, Guided by What Matters Most

Who we are

Founded in 1981 in San Antonio, Texas, National Financial Alliance (NFA) began as a group of insurance and mutual fund advisors with a simple goal: to make financial clarity accessible to everyone.

In 2007, Reagan Wagner, Bob Wagner, and Joel Swinehart joined forces to redefine wealth management. They built NFA on a foundation of faith, family, finance, fitness, and fun—values that still guide how we serve you today.

Our Purpose

NFA builds trusted, personalized partnerships to empower every client—individuals, families, and businesses—so each can thrive in their unique vision of financial success.

We believe in:

Integrity & Transparency

Clear, honest recommendations guided by our client-centered approach.

Wealth Independence & Customization

Solutions tailored for your unique goals, free from corporate influence.

Education & Empowerment

Teaching clients the knowledge to make informed financial decisions.

Long-Term
Partnerships

Building trust in relationships, so they may grow with you over time.

Our Core Values

At NFA, our foundation is built on five key values that guide everything we do:

Faith
While religious Faith is personal choice, you must have Faith that we will support you.
Family
We believe your family must come first
Finance
We believe your Finances have to be in order, therefore we operate from financial strength vs. financial weakness.
Fitness
Fitness both physical and mental, and we believe you must be Fit to be engaged in your business.
Fun
You must also have Fun. If you are not having Fun, then why do it? Here at National Financial Alliance, we believe you must make life enjoyable

Faith

While religious Faith is a personal choice, you must have Faith that we will support you.

Family

We believe your Family must come first.

Finance

We believe your Finances have to be in order, therefore we operate from financial strength vs. financial weakness.

Fitness

Fitness is both physical and mental, and we believe you must be Fit to be engaged in our business.

Fun

You must also have Fun. If you are not having Fun, then why do it? Here at National Financial Alliance, we believe you must make life enjoyable.

Decades of Experience, A Commitment to Excellence

Meet the Leadership Team

Bob Wagner

Founder

Reagan Wagner

CEO | President & Managing Principal

Kristen Wagner

Chief Operating Officer | Partner

Adam Straseske

Compliance Officer

Madison Franklin

Director of Operations

Lauren Wheeler

Administrative Services Team Lead

MEET THE SUPPORT TEAM

Take the Next Step Toward Financial Confidence

Join the NFA family!

At NFA, we’re always on the lookout for exceptional professionals to grow with us. If you’re driven, passionate, and eager to make an impact in the financial industry, we’d love to hear from you!

Apply today and join our team

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